JBER Exchange Recognized as a Top-Performing Store for Second Consecutive Year

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For the second year in a row, the Joint Base Elmendorf-Richardson Exchange was crowned among the best of the best at the Army & Air Force Exchange Service’s annual conference, receiving the organization’s highest honor, the Director/CEO Cup.

The JBER Exchange—which operates retail stores, Expresses, specialty stores, Military Clothing stores, restaurants and more was selected from among nearly 100 eligible Exchange stores for its exceptional service to the military.

673rd Air Base Wing Commander Col. David Wilson wrote a letter in support of the JBER Exchange’s nomination detailing how the store has served the community.

“Whenever our community calls upon the JBER Exchange team, they promptly respond and work tirelessly to support the mission and enrich the lives of those who live, work or visit JBER,” Wilson wrote. “The JBER Exchange team’s omnipresence and participation in all base events and activities demonstrate their unwavering and strong commitment to the community as a highly valued mission partner.”

Wilson also praised the JBER Exchange for its efforts in opening a new carwash, adding food options and expanding self-checkout options for customer convenience.

“The JBER Exchange team shows up every day because they love serving the military community,” said JBER Exchange General Manager Keola Chan. “It’s a huge honor and also very humbling to receive this award again. It’s a great reminder of why we do what we do.”

One winner and one runner-up were awarded the Director/CEO Cup in each of four size categories, based on sales volume: Mega, Large, Medium and Small. The JBER Exchange was the runner-up in the large category, the same honor it received last year.

The winners were selected based on customer experience, leadership, business results, marketing efforts and community presence.